You Keep Losing Work to Less Qualified Competitors.
You’re great at the work.
Your team struggles to explain it.
If your team keeps losing great projects to weaker firms, I help you fix the way they talk about your work. I’m Monique Lecomte. I’ve sold over $100M in B2B work, and I teach technical teams how to talk so buyers quickly get why you’re worth more.
The Pattern
Your team can do the work.
They just struggle to win the work.
They lead with process instead of outcomes.
They explain every detail and lose people before the value lands.
Meanwhile, competitors who aren’t as strong still win, because they tell a clearer story.
The cost: deals you should have won.
This is the pattern in construction, engineering, AV, and tech firms everywhere—brilliant people expected to sell, but never taught how.
Three Ways We Can Work Together
Train: Give your team a clear, confident story.
Workshop: 2 days, up to 20 people, $12K. Your team walks out knowing how to explain what you do in plain language.
Coach: Private support for leaders in transition.
Coaching: 6 months, 1:1, $3K/month. We tackle real conversations, not theory.
Partner: A sales leader on your team, part-time.
Fractional CRO: 12 months, starting at $15K/month. I embed with your team and build your sales capability from the inside.
CLIENTS
What Leaders Say
Ready to Stop Losing Work?
Let’s help your team explain your value clearly, so more of the right projects land with you.
Not ready for a 12-month partnership? Start with a Master the Message workshop. In 2 days, your team leaves with a shared story they can use in the very next pitch.